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    Journey Analytics
    • 18 Oct 2023
    • 1 Minute to read
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    Contents

    Journey Analytics

    • Updated on 18 Oct 2023
    • 1 Minute to read
    • Contributors
    • Print
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      Light
    • PDF
    Article summary

    Xponent generates a lot of data, and there are a number of ways in which that data can be accessed and manipulated.

    Product Feature / Capability
    		Who it’s for?
    		Data Coverage and Utility 
    Metrics

    Operations Support

    • How many times has my journey been executed? 
    • How many events have I processed against my goal?
    		Metrics provide real-time monitoring of journey behavior. It shows counts each time a journey or the component of a journey executes. This is essential for monitoring that the journey is live and understanding real-time volume fluctuations that can impact other channels.
    Journey Discovery Analytics

    Discovery Insights 

    • What were the most popular first and last steps? 
    • What were the most commonly used channels?
    		Journey Discovery Analytics provides an insights layer to understand what is happening to customers across various channels. These insights provide details as to what paths most customers are following when they start and end their interactions with your brand. Additionally, there is a detailed view of cross-channel overlap so you can understand what channels users are engaging on and when they are switching from one channel to the next.
    Self-Service Analytics

    Performance Reporting 

    • How is my journey performing against goals and KPIs?
    • What is the overlap between my journeys?
    		Self-Service Analytics Dashboards provide a custom view into project goals and KPI’s. This is designed to provide your team and stakeholders with a view of how your journeys are performing. The dashboards provide breakdowns into critical segments and comparisons of various journeys.
    Data Lake (Hosted/On-Prem)

    Analytics and Data Science

    • Augment an existing data warehouse with journey data to build a richer data set
    • Build and test predictive models using historical journey data
    		The Xponent Data Lake provides direct access to our analytically optimized data set. This data set, which supports both the Journey Discovery Analytics and the Performance Dashboards, contains customer profiles, detailed interaction, and transaction data, as well as high-level performance data. The Data Lake can be hosted by Xponent or piped directly into your existing data warehouse. This is an essential tool for deeper business insights and data science teams.
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