Introduction to Insights Module

The Insights Module provides powerful business intelligence dashboards, allowing companies to track the performance of their Bill Explainer campaigns across various channels. The module delivers comprehensive analytics on how customers engage with bill communications sent via email, SMS, and the Explainer microsite, giving companies a clear view of effectiveness and engagement.

By integrating with email, SMS, and the Bill Explainer microsite, the Insights Module empowers clients to understand their customers' behaviors, preferences, and interaction trends. This level of insight helps companies optimize their communication strategies and make data-driven decisions that drive efficiency and customer satisfaction.

Key Capabilities

Email Channel Analytics

Track email performance metrics like delivery, opens, and link clicks.

SMS Channel Analytics

Monitor the success rate of SMS campaigns, including delivery and bounce rates.

Site Usage Analytic

Understand customer engagement on the Explainer microsite, including navigation patterns, device types, and visit frequency.

Business Impact Dashboard

Track the impact of Bill Explainer on critical business drivers, such as call center inquiries and bill payment completion.

Key Benefits

• Provides comprehensive insights into customer interactions across multiple channels.

• Delivers actionable data to optimize communication strategies.

• Supports improved customer engagement by identifying trends and performance gaps.

• The Business Impact Dashboard gives a unique perspective on how the Bill Explainer impacts operational metrics and business outcomes.