The Individual Profile page allows analysts and business stakeholders to drill down from the Journey Discovery Analytics page to understand specific individual behavior on a particular journey step and/or journey step transition. 

There are two ways to reach the Individual Profile page:

• Via the Sankey, as shown below 

From Journey Step

From Journey Step Transition Link

• Via a deep link shared by another analyst or business stakeholder, 

Sample Deep Link URL

https://hub-us.kitewheel.com/project/123456712345678901/analytics/profiles/5abc57ab781c8197a8867ac7

• General 
• Behavior Details
• Activity

The Individual Profile page displays real-time data, except for the Engagement Scorecard. 

When you drill down from a Sankey, you will see a profile randomly selected from the population of individuals (segment) who have undertaken that journey step or transition. You can use the Next Profile and Previous Profile (after the first profile) buttons to sample more individuals in that segment, up to 10,000 profiles. If you were to reach the last profile in the segment, it will cycle you back to the first. 

When viewing any profile, the URL can be recorded, bookmarked, or shared and will always bring you back to this profile. Only authenticated Xponent users can see the profiles. 

General

This section houses Identifiers and Attributes and is meant to give analysts and business stakeholders an understanding of what identifiers are captured for a particular profile. 

KWID and Identifiers

The KWID (Xponent Identifier) and Identifiers cards show the information has been captured and assigned to this profile. This is meant to help analysts and business stakeholders understand whether this profile is known or unknown. 

A KWID is automatically assigned to a profile when a Journey Step, Interaction, and/or Save Profile node is used in the graph execution. The first KWID is what is used for profile deep linking. The Identifiers card shows all the identifiers as defined in the Profile Metadata tab under Project Settings. Due to data privacy concerns, Xponent will only show if an identifier value is captured by showing “Stored.” If no values are charged for the identifiers, the Identifier card will display “N/A”. 

Attributes

You can view the complete list of attributes defined in your graph schema by clicking on the Attributes button in the top right-hand corner of the Profile page. 

Clicking on the Attributes button will pull up a dialogue box where you will see the complete list of attributes and which values are associated with the attributes if captured.

For Example:

In the image shown below, you know that this profile is from the USA as the country, went to Xponent University as the school, and so on. Any attributes that do not have values associated would mean either the attribute is not defined in the graph execution and/or the profile did not provide this information. 

You will also be able to search for the attribute to see if there is a value associated with it. The search capability functions the same way as the graph schema search. As a friendly reminder, you can only search by attribute keys and not its values.

For Example:

You can search for “School” but not “Xponent University”. You are also able to view the attributes as a JSON display by clicking on the computer button within the Attributes dialogue box. 

Behavior Details

The individual profile's complete set of activities is shown in a timeline format. You can see when the individual profile was first tracked and which interactions and journey steps this profile has done in any given timeframe.

By default, the “Active Days” filter is applied and filters out any days that have zero events recorded for the profile. You can use the calendar view to understand if there are any chunks of days where a profile is inactive to help get a sense of the profile’s behavior.

You can scroll within the timeline view or use the calendar to find the most exciting date. The calendar and the date divider bar show the total number of events recorded for that day. The date divider bar also summarizes all the engagement scores recorded if the profile has recorded interactions. 

You can also view only journey steps or interactions using the filter dropdown.

The search bar will allow you to search for any journey step and/or interaction names to more quickly get to the dates with those journey steps or interactions. The date divider will also update when using the search or filter bar to indicate the number of events you have filtered out by day, as shown below.

Activity 

Active Journeys

The Active Journey card shows if a profile is still progressing through a journey or has completed a journey. The green in-progress checkmark icon shows when a profile has entered a journey (defined by the journey start step) but has not yet completed a journey (defined by hitting the journey end step).

If a profile has completed the journey, then the green in-progress checkmark will change to a black checkmark, indicating that the profile has completed the journey. 

If a profile repeats the journey, the checkmark icon will update from black to green in progress. 

Engagement Score 

The engagement Scorecard represents the summation of the engagement scores of all the interactions taken by the profile and how the score compares with the population’s average. The card also shows how the individual profile’s engagement score has trended over time, from the first tracked date to the previous day.

Channel 

The Channel card shows the breakdown of all the channels in which a particular profile has engaged. Channels are defined and associated to interaction data and can be found in the Profile Metadata tab.